The location fits in with comedy genre conventions as it gives you a close encounter with the main characters, introducing them right from the start. This intimate setting is used widely in the comedy genre to allow the audience to 'get to know' the characters. This moves the narrative on as it introduces key characters to the film.
This establishing shot of the setting moves the narrative onto the second scene, set inside Meadowhall (the shopping centre) and introduces it from a distance, zooming in on it from afar, from Tinsley, where the first scene was set. This gives a sense of perspective and allows them to make a map in their mind of the setting.
After this, the shot shows inside the shopping centre, establishing the scene and giving the audience more detail about the scenery allowing them to build up their mental map of the film's setting.
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