Special effects (SFX) are used in the film/entertainment industry to create special effects which cannot be achieved by normal means, such as travel to other solar systems or huge explosions.
Why would a producer choose to use special effects within an opening sequence?
Set genre
Set production values
provide entertainment and escapism for the audience
The director would have chosen to use special effects as the film is set in a distant galaxy, so special effects are needed to portray the relevant setting for the action/comedy film.
The special effects denote genre by setting the scene, and showing life forms from the planet where it is set.
The audience therefore get a sense of context of the film and where it is set.
The special effects which are used are conventional of the superhero/action/comedy genres, showing a anchorage to the genres it falls within.
Kingsman: Secret Service.
The director would have chosen to use these special effects to represent the attack on the building in shot, so special effects are needed to portray the attack and show it in a fair amount of detail in this action/comedy film.
The special effects denote genre by setting the scene by being in the first few seconds, whilst being in the establishing shot. This sets the production values as being quite high, right from the off. The audience therefore get a sense of context of the film and where it is set.
The special effects which are used are conventional of the action/comedy genres, showing a certain anchorage to the genres of which it falls within.
Shot sequencing Allows you to control the pace Titles Order that the shots are placed in to create a storyline Links between shots
Wide shot - establish Medium shot - Single out important aspects Close up - The most powerful shot - significant detail B-Roll - Secondary footage that adds meaning/connects shots
Shot sequencing intro
Wide shot, medium shot, close-up & B-Roll examples
Sexual objectification and the male gaze (Laure Mulvey)
Definition of voyeurism: Erotic pleasures gained from looking at a sexual object (who is unaware of being watched)
Presence of women solely for the purpose of display (rather than narrative function)
Female on display is passive and objectified for a male gaze regardless of viewers gender
Voyeuristic treatment of female body in 'male' videos - use of dancers as adornments to the male ego
The inclusion of women for display is a staple element in music videos - across all genres
Women connote to-be-looked-at-ness and are the object of the male gaze
Post-feminism and the female gaze (1980's)
A re-appraisal of feminist values
Does not strive for 'equality' as this assumes men are 'the best' - they wish to surpass male achievements
Objected to theories which position them as objects of the 'male gaze'
Identifies a 'female gaze' - women actively desiring men
Women began to assert their right to dress and be sexually attractive
Masculinity and violence
One area that has been the focus of much study is the relationship between males and violence in the media
Earp and Katz (1999) studies male representations in the media and found "a widespread and disturbing equation of masculinity and pathological control and violence"
They claim that the media is responsible for a steady stream of images that define 'manhood' as connected with violence, dominance and control - and create it as a normal and accented part of masculinity
B-Roll.
Video footage that doesn't add anything to the storyline but fills in any gaps by showing more detail in a scene to hide a cut.
45 degree rule.
When swapping camera angles, make sure it is by at least 45 degrees so that there is a decent size jump between the two, so they are not too similar.
Cut on motion.
Motion distracts the eye from noticing cuts. Cutting from a turning head to an opening door looks smoother than a still head swapping to a opening door.
Change focal lengths.
It is good to occasionally change focal lengths during long scenes to make them more interesting. It also allows edits to be more subtle by 'covering them up'.
Cut on similar elements.
Where the first scene is cut to a secondary scene with a similar object on screen, for example, in Apocalypse Now, a rotating ceiling fan cuts to a helicopter.
Wipe.
By using a subject walking across the screen to wipe from one scene to another is a good way of hiding the cut.
Titling shows us the name of the film, actors, corporations etc. It is important as it shows you what genre the film is through font and colour schemes etc.
For example:
Shaun Of The Dead white -simplistic font - binary opposition - doesn't give too much away font -military style
Diegetic sound -Sound that occurs during a scene being shot
Shot composition - How a shot is created - foreground/background etc. Negative space/symmetry/levels/rule of thirds
Iconography -When a prop has a symbolic meaning that is closely associated with the genre
Barthes -Enigma code - Mystery & unanswered questions to engage the audience.
Katz & Blumler -Uses and gratification theory - audiences choose particular media products to satisfy their uses & gratification (needs). Needs to for-fill: Entertained, informed, social interaction, personal identity
Background music. + Emotion + Rhythm Usually not meant to be noticeable. Provides a tone or emotional attitude toward the story/character. Foreshadow a change in mood. Aid viewer understanding by linking scenes.
Dialogue. - Authenticates the speaker as an individual or a real person. - Tell the story/express feelings/motivations of characters.
Synchronous sounds. Matched with what is viewed - see what is making the noise. Makes it more realistic. Different volumes in order to direct the audience to certain sounds.
Asynchronous sounds. Not matched with the viewed source.
A production company is directly
responsible for the production of a film. They are in charge of
costs/budgeting, scheduling, scripting and hiring film crew and actors. They
are the ‘big boss’ of the production, who the director reports to.
A distribution company is
responsible for getting the film out into the public eye, getting it into
cinemas or VOD (video on demand) services such as Netflix and iTunes. They are
also responsible for the marketing/advertising of the film, they set the film up
with different platforms and handle the press.
Warp films is an independent
production company based in Sheffield. They are a relatively low budget
producer. They have produced films such as ‘Dead man’s shoes’ (2004), ’This is
England’ (2006), ’Four Lions’ (2010) and ‘Arctic Monkeys at the Apollo’ (2008).
Their productions have won numerous awards –their debut film, Chris Morris’ My
Wrongs #8245-8249 & 117, won award for best short film at the 2003 BAFTA
awards, and their ‘This is England’ won many awards, including best film at the
British Independent Film Awards and best British film at the BAFTAs (the
companies third BAFTA). ‘Four Lions’ was nominated for two BAFTAs, winning one
– the ‘Outstanding Debut by a British Writer, Director or Producer’. They have
gone on to produce three sequel TV series’ of ‘This is England’ for Channel 4
and they are currently working with Channel 4, the BBC and Sky to bring
television shows to these channels.
Sound -> Diagetic/synchronous sounds. no music -> attracts the demographics' attention to what is happening on-screen, with less distractions from other sounds. Lighting -> Bright, morning sun. No enigma created -> shows lots of detail as to what the setting is. Bright colours - family home setting, relatable scene. Editing -> match on action, no fast cuts -> shows the audience exactly what is happening and doesn't hide anything. Shots have long screen time -> introduce characters and setting. Iconography -> family setting - safety - relatable Titling - corporation (Columbia/Happy Madison) comes up first before minimalistic titling, all within the first 30 seconds - keep focus on the video - No actors names come on -> unconventional - relying on iconic branding from the first film, the corporation and advertising to draw in viewers.
A Million Ways To Die In The West.
Sound -> All non-diegetic - sets the tone of the vast landscape & focuses attention on the establishing shots of the desert to introduce the context of the film. Lighting -> Bright natural light. Editing -> slow/continuous establishing shots - gives the audience a feel of the vast landscape Iconography -> Desert Titling -> Corporation (Universal/MRC) comes up first before the video begins with titling of actors, directors, producers etc. Western font - misleadingly sets genre (suggests western, but it is a comedy).
Focus pull -> Sense of enigma -> trains viewers eye on the important subject
Editing -> Provides perspective on characters action and setting.
-> Enigma -> Builds suspense
-> Slow pace is anchored with Django's heavy walk -> sense of struggle
Mise-en-scene -> sludge - setting - sparse/difficult -> anchors to character -> Establishes character status/job.
The ‘category’ that the film is
in. films in the same genre share conventions – a set of
patterns/forms/styles/structures. Genre is part of the ‘frames of recognition’
Setting/location, characterisation,
themes and concerns, style, plot and structure, pleasures/expectations and
narrative address.
Why is genre important? Genre is important for:
Marketing purposes – So demographics know what they’re about to watch and can choose from their preferred
genre.
The generation of expectations of the film.
Pleasure of the audience, if it does or does not match their ideals.
Content/structure/themes/issues
the film deals with.