What is genre?

The ‘category’ that the film is in. films in the same genre share conventions – a set of patterns/forms/styles/structures. Genre is part of the ‘frames of recognition’

Setting/location, characterisation, themes and concerns, style, plot and structure, pleasures/expectations and narrative address.

Why is genre important?

Genre is important for:

                      Marketing purposes – So demographics know what they’re about to watch and can choose from their preferred genre.

                      The generation of expectations of the film.

                      Pleasure of the audience, if it does or does not match their ideals.

                      Content/structure/themes/issues the film deals with.