Non-diegetic sound - Sound added 'post-shot'
Diegetic sound - Sound that occurs during a scene being shot
Shot composition - How a shot is created - foreground/background etc. Negative space/symmetry/levels/rule of thirds
Iconography - When a prop has a symbolic meaning that is closely associated with the genre
Barthes - Enigma code - Mystery & unanswered questions to engage the audience.
Katz & Blumler - Uses and gratification theory - audiences choose particular media products to satisfy their uses & gratification (needs). Needs to for-fill: Entertained, informed, social interaction, personal identity
Strauss - Binary opposition
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