Grown Ups 2.
Sound -> Diagetic/synchronous sounds.
no music -> attracts the demographics' attention to what is happening on-screen, with less distractions from other sounds.
Lighting -> Bright, morning sun. No enigma created -> shows lots of detail as to what the setting is.
Bright colours - family home setting, relatable scene.
Editing -> match on action, no fast cuts -> shows the audience exactly what is happening and doesn't hide anything.
Shots have long screen time -> introduce characters and setting.
Iconography -> family setting - safety - relatable
Titling - corporation (Columbia/Happy Madison) comes up first before minimalistic titling, all within the first 30 seconds - keep focus on the video - No actors names come on -> unconventional - relying on iconic branding from the first film, the corporation and advertising to draw in viewers.
A Million Ways To Die In The West.
Sound -> All non-diegetic - sets the tone of the vast landscape & focuses attention on the establishing shots of the desert to introduce the context of the film.
Lighting -> Bright natural light.
Editing -> slow/continuous establishing shots - gives the audience a feel of the vast landscape
Iconography -> Desert
Titling -> Corporation (Universal/MRC) comes up first before the video begins with titling of actors, directors, producers etc. Western font - misleadingly sets genre (suggests western, but it is a comedy).
Some valid analytical comments here Jack. Would be better if screen shots were used to support your analysis and if links to your chosen opening title sequences were included.
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